{"product_id":"branding-foundations","title":"Branding Foundations: A Guide for Makers","description":"\u003cp\u003e\u003cspan\u003eYou've saved a hundred posts about branding, you've got seventeen different colour palettes sitting in Canva, and you're still not entirely sure where to start.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne week you're loving earthy tones. The next, you've seen someone's gorgeous pastel packaging and suddenly you're questioning everything.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSound familiar?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBranding Foundations is here to help you stop second-guessing yourself and start building a brand that actually makes sense for your business.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis 52-page guide walks you through the foundations of creating a brand, from figuring out who you're really selling to, right through to the colours, fonts, photos and little details that make your business recognisable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's not a textbook. There won't be any complicated marketing jargon or lectures about things you'll never actually use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThink of it more like you and me sitting down with a cuppa, having a proper chat about your business and working through the things that matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA little about who's behind this guide\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eI'm Bec, and I've spent more than 10 years working in graphic design and web development, run my own digital agency, and built two maker e-commerce businesses that have processed more than 100,000 orders and generated over $3 million in revenue between them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI've been the person making the products, designing the packaging, building the websites, answering the customer emails and trying to work out how to make everything look like it belongs to the same business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo when I talk about branding, I'm not just sharing things I've read somewhere. I'm sharing what I've actually learned from building and running creative businesses of my own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd now I'd love to help you do the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat are we going to cover?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy your brand actually matters\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe'll start with what branding really is, why it's about so much more than a pretty logo, and how it influences the way people see and remember your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYour story (and why people care about it)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery business has a story, even if you think yours isn't particularly interesting. We'll work through three questions that help bring yours to life and learn how to tell it without writing an entire autobiography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFinding your people\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need to sell to everyone. In fact, it's much easier when you don't! We'll figure out who your ideal customer really is, what matters to them and how to create your very own \"Jane\" to keep in mind whenever you're making business decisions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat makes you different\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere are probably other people making something similar to you. That's okay. We'll look at what makes your business worth choosing and how to communicate that without constantly trying to be the cheapest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFinding your brand voice\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAre you chatty? Straight to the point? A little bit cheeky? We'll work through how your business should sound so your website, emails, packaging and social media all feel like they're coming from the same person.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMaking your brand look the part\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNow we get into the visual stuff! Logos, submarks, colour palettes, fonts and how to make them work together. I'll also walk you through creating a logo in Canva and which files you should save.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBringing it into everyday business\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour brand doesn't stop at your website. It's in your product photos, packaging, market stall, thank-you cards and even the way someone feels when they open their order. We'll look at how all those little things work together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePutting everything together\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe'll finish by pulling everything you've worked through into a simple brand snapshot, along with some common branding mistakes I'd love to help you avoid.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA few little extras\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThroughout the guide, you'll find \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\"Have a Think\"\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e prompts. These are little opportunities to stop reading for a moment, grab your notebook and work through what you've learned in relation to your own business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI've also shared how I built the Business of Making brand, so you can see real examples of the decisions and thinking behind it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd because I know you'll want somewhere to keep all those decisions organised, there's a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50% off code for my Brand \u0026amp; Style Guide Canva Template\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e tucked inside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat way, once you've done the thinking, you can turn it all into a proper reference guide for your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow does it work?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e1. Download your guide\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce you've purchased, you'll receive your 52-page PDF guide. No waiting for the postie!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e2. Make yourself a cuppa\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrab a notebook, find somewhere comfortable and start reading. You can work through it in one sitting or take your time over a few days. There's no rush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3. Start putting things into practice\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs you work through the guide, you'll start making decisions about your brand and recording them in your notebook. By the end, you'll have a much clearer picture of what your business stands for, who you're speaking to and how you want to show up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd more importantly, you'll have something you can actually use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIs this guide for you?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIf you're really good at making things but sometimes feel like you're making up the business side as you go, then yes, probably!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaybe you're just starting out and want to build a solid foundation before you get too far down the road.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOr maybe you've been selling for years, but your branding has evolved into a bit of a collection of different fonts, colours and ideas that don't quite go together anymore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need to be a designer. You don't need to understand marketing. And you certainly don't need to have everything figured out already.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou just need to be willing to sit down and give your business a little bit of thought.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe practical bits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThis is a digital product, so nothing physical will be posted to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eYou'll receive a 52-page A4 PDF that you can read on your device or print at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHave a notebook handy! This is a guide to read and work through, rather than a fill-in workbook.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eYour purchase is for your own use. Please don't share, copy, redistribute or resell the guide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDue to the digital nature of this product, please refer to our digital product refund policy before purchasing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003eThoughtful branding doesn't need to be complicated. It just needs to make sense for you, your business and the people you're trying to reach.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eThat's exactly what we're going to work through together.\u003c\/span\u003e\u003c\/p\u003e","brand":"businessofmaking","offers":[{"title":"Default Title","offer_id":62470017581426,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/0409\/3554\/files\/BusinessofMaking_Brand_StyleGuide_1.png?v=1791526958","url":"https:\/\/shop.businessofmaking.com.au\/products\/branding-foundations","provider":"businessofmaking","version":"1.0","type":"link"}